Multinational Strategy adopted by Coca Cola Essay

Multinational Strategy adopted by Coca Cola - Essay Example When companies become multinationals they tend to experience high degree of strategic tension. The MNCs drive for economic growth as well as success tends to pull the companies towards exploitation of the global economies of scale and scope through various operations that gets integrated on the global basis. In addition, the need of acceptance of the companies in its local country tends to make them more responsive towards national differences and policies (Root & Visudtibhan, 1992, p. 42). The multinational enterprise also known as MNEs owns as well as control the income generating assets globally and at least one fifth of the global output. In UK, one third of the company’s profit is derived from overseas operations. MNEs usually comprises of a relatively small number of large enterprises. The growth of the multinational enterprises is seen as a genuine activity of multinationals which included countries like United Kingdom, Japan, Switzerland, Germany, France and Netherland s (Sutton, 1980, p. 86). It is the pressure of globalization which has led companies to manufacture, design and market its products on a global basis. Pressure with respect to globalization generally arrives from company’s domestic and also foreign competitors who tend to challenges the company in each and every segment of the market where it operates. When the pressure is high, companies need to build facilities in the international countries and thus create an international network in those countries (Miltenburg, 2005, p.165). The company chosen for analyzing the multinational strategy is the Coca Cola Company. The company has been widely recognized as being one of the biggest multinational companies. The mission statement of Coca Cola states that the company strives to refresh the globe, inspire the moments of happiness and optimism and hence create value with an intention to make a difference (The Coca Cola Company, 2012). Analysis of multinational strategy Multinational strategies are mainly used when there exists a high pressure due to local responsiveness and globalization. Companies establish factories in those countries where the demand for its product are relatively high as compared to other countries. Mainly joint ventures and acquisitions are used to gain entry to the foreign country. Therefore when pressure due to globalization is high companies follows a special form of multinational strategy known as the transnational strategy (Miltenburg, 2005, p.166). Significant drivers and financial factors The significant drives for multinational strategy of companies can be categorised into various drives which leads to globalisation. Drivers are the factors, which has the ability to give rise to the required needs in the process of global strategy and they are divided into four main groups (Jane, et.al, 2005, p. 283). The drivers include, market drivers, cost drivers, competition drivers and government drivers. The market drivers for coke, which be longs to the soft drinks industry, would be medium in case of global strategy as Coke tends to have global customers and the customers need are also high for its products. Government globalisation drivers can be regarded as high in case of Coca Cola, because it is related with the political conditions of the operating countries. If the government policies and the company policies do not match, it would prove to be a big problem for the firm to operate internationally. Cost drivers for Coke would be low due to the

Correlation between ESL students Research Paper

Correlation between ESL students - Research Paper Example Two studies were done in regards to preparing instructors to teach critical languages particularly Chinese and Arabic before joining US schools. The examination was geared towards illuminating the effects of on-going professional opportunities and pedagogical training. The need to train the teachers was informed by lack of background on different religious practices, cultures and ethnicities by pre-service teachers. Lack of exposure to diverse cultures by most of the foreign teachers impacted on their teaching since they relied mostly on myths and stereotypical misconceptions. The ultimate result was poor performance for ESL students not exposed to American culture in IETLS. Millennial learners are racially diverse. They have exhibit varying ethnic, religious, educational, cultural behaviors and characteristics leading to differences in the ability and capacity to adapt new languages, particularly English. According to Ota, millennial learners vary across regions as per socio-economi c conditions. It is more dependent on familiarity and use of digital technologies, media and communications. There is a gap between efforts students have in the classroom and what they finally score in IELTS leading to a need to carry out a qualitative analysis on more than 100 participants particularly millennial learners to establish whether narratives on ESL and IELTS especially in regards to bridging the gap between the two.  The major issue faced by Saudi students being taught IELTS in U.S.  Ã‚  

Jazz Music In The 1920s

Jazz Music In The 1920s Thesis: The 1920s brought much advancement to todays society especially in technology the most important of which was music. Is music important to you? Music doesnt repel to everyone. Music has a huge impact on society even beginning with the Harlem Renaissance to today. Music is the universal language and thats why its important to some people. Music is important to teenagers as well as adults. It is a way to escape from their problems. There are many different styles of music. The 20s were known as the Jazz Age. This decade was known as the Jazz Age because jazz was very popular and just started showing off the skills in jazz music. Jazz is a popular term to be described as miscellaneous events in life. In the 1920s jazz was entertainment. Jazz also represents rebellious behavior and biracial culture. The 1920s was the time of Prohibition. The Prohibition Amendment of the 1920s was ineffective because it was unenforceable, it caused explosive growth of crime, and it increased the amount of alcohol consumption. The crime rate increased because the Prohibition destroyed legal jobs, created black market violence, diverted resources from enforcement of other laws and increased prices people had to pay for prohibited goods. Jazz was not just music; it was a form of communal expression. Jazz was different because it broke the rules-musical and social. It featured improvisation over traditional structure. The advent of Prohibition in 1920 brought into gangster runs night-clubs. In the 1920s jazz music provided a freedom of expression, musical individuality, and cultural freedom. Jazz music lead to new dances in the 1920s like the One Step. Jazz originally came from New Orleans. New Orleans jazz is a style of music. Almost any song can be jazzed up with a New Orleans beat. Jazz is music for dancing, not listening. Something that sets jazz apart from the music that preceded it is the way musicians improvisedà ¢Ã¢â€š ¬Ã‚ ¦it was a vehicle for personal expression. Jazz recordings allowed the music to reach beyond night clubs. In the 1920s the black arts movement was known as the Harlem renaissance. Jazz was an important part of this movement. As music shifted in the 1920s to urban areas job opportunities increased. Along with this was an increase in spending power for black Americans. Jazz was also said to be having a caststrophobic impact on the national character. Jazz was also condemned because of its origins. It was originally the accompaniment of the voodoo dances. Jazz music came to seem nor merely an annoyance but a threat. Jazz simply became synonymous with noise. The first great rebellion against jazz music and such dances as the toddle. Realizing the evil influence of this type of music and dancing the National Dancing Masteous Association at their last session adopted a rule. Another proof that jazz is recognized as producing an evil effect is the fact that in almost every big industry where music has been instituted it has been found necessarily to discontinue jazz because of its demoralizing effect upon the workers. This was noticed in an unsteadiness and lack of evenness in the workmanship of the product after a period when the workmen had indulged in jazz music. Jazz is an influence for evils also felt by a number of the biggest country club, which have forbidden the corset check room. Black musicians were opening doors, Harlems Cotton Club, the most popular New York jazz club of the 1920s and 1930s, featured Black entertainers but seated only white patrons. In the first decades of the twentieth century its emotional rhythms moved north with the Great Migration, a mass movement of Blacks from the South to urban areas seeking better opportunities and attempting to escape from rigid Jim Crow laws that held them in a state of virtual slavery. This distinctly American music, with an emphasis on improvisation, captured the spirit of the nation. The radio and phonograph had a major impact on Jazzs popularity as improvisation and the spontaneity that typified the music was better conveyed through sound than sheet music. Another genre or style of music is known as the music that was forced underground. The music shifted emphasis from dancing to listening. Bebop reflected the resentment black musicians felt over the rewards and benefits reaped by white big bands from swing developed by blacks. Bebop was known as modern jazz that developed after WWII. Bebop artist developed their own style of dress with berets and grew goatees. They would perform with their backs to the audience. They developed scat singing a type of nonsense syllable singing. Bebop musicians of note were Lester Young, Charles Parker, and Miles Davis. Lester Young was one of the musicians who began the shift to bebop. Miles Davis is a very serious trumpet performer of the bop/cool era who got his start with Parker. Charles Parker is the leader of the bop movement. Charles is a tremendously talented saxophonist from Kansas City. The first popular musical trend in the United States produced by this African-European synthesis was Ragtime. Ragtime musicians often used what are called ragged rhymes. Ragtime musicians also occasionally used what were called blue harmonious and notes. The 1920s ragtime was considered old hat. Ragtime continued to be performed and recorded, and it clearly had a major influence on early jazz greats such as Jelly Roll Morton. Ragtime continues to be popular with both musicians and audiences and at last gained widespread respect and recognition. Louis Satchemo Armstrong was a person who helped change the music of the 1920s. Louis not only changed music, but also made one of his famous recordings. His recordings and show tours marked jazz musics shift from a regionally-rooted out form to a national production. In conclusion, the 1920s music had a tremendous change to society today. There were also many artists that tried to change jazz music. Even though music doesnt repel to everyone. Music has many different styles. The jazz age is what has an impact on society today. The jazz age was very popular and continues to be popular. Today people still listen to jazz music.

The Use of Metaphors in Shooting an Elephant by George Orwell Essay

The Use of Metaphors in Shooting an Elephant by George Orwell In the essay ?Shooting an Elephant? by George Orwell, the author uses metaphors to represent his feelings on imperialism, the internal conflict between his personal morals, and his duty to his country. Orwell demonstrates his perspectives and feelings about imperialism.and its effects on his duty to the white man?s reputation. He seemingly blends his opinions and subjects into one, making the style of this essay generally very simple but also keeps it strong enough to merit numerous interpretations. Orwell expresses his conflicting views regarding imperialism throughout the essay by using three examples of oppression and by deliberatly using his introspection on imperialism. In this story ,Orwell is taking part in imperialism by proving his power and dignity to the natives presenting imperialism metaphorically through the use of animals. He is using the elephant as a symbol of imperialism representing power as an untamed animal that has control over the village. He uses a large and very powerful animal to represent a significant metaphor for imperialism.. In doing so he leads to the understanding that the power behind imperialism is only as strong as its dominant rulers. Orwell?s moral values are challenged in many different ways, ironically enough while he too was the oppressor. He is faced with a very important decision of whether or not he should shoot the elephant. If he does so, he will be a hero to his people. In turn, he would be giving in to the imperial force behind the elephant that he finds so unjust and evil. If he lets the elephant go free and unharmed the natives will laugh at him and make him feel inferior for not being able to prot ect the... ... controlled by the Emporers and Queens, who in turn, never take part in the actual fighting as how the natives never took part in shooting of the elephant. Orwell speaks of how he is so against imperialism, but gives in to the natives by shooting the elephant to prove he is strong and to avoid humiliation. He implies that he does not want to be thought of as British, but he does not want to be thought the fool either. Orwell makes his decision to shoot the elephant appear to be reasonable but underneath it all he questions his actions just as he questions those of the British. He despised both the British Empire as well as the Burmese natives, making everything more complicated and complex. In his essy he shows us that the elephant represents imperialism; therefore, the slow destruction of the elephant must represent the slow demise of British Imperialism.

System Administrator

Internet Mini Case #10 Intel Corporation J. David Hunger In 1968, Robert N. Noyce, the co-inventor of the integrated circuit, and Gordon E. Moore left Fairchild Semiconductor International to form a new company. They took with them a young chemical engineer, Andrew Grove, and called the new firm Intel, short for integrated electronics. The company successfully made money by manufacturing computer memory modules. The company produced the first microprocessor (also called a â€Å"chip†) in 1971. A key turning point for the new company was IBM’s decision in the early 1980s to select Intel’s processors to run IBM’s new line of personal computers.Today, more than 80% of the world’s PCs run on Intel microprocessors. One of the company’s early innovations was centralizing its manufacturing in giant chip fabrication plants. This allowed Intel to make chips at a lower cost than its competitors who made custom chips in small factories. The founders enc ouraged a corporate culture of â€Å"disagree and commit† in which engineers were encouraged to constantly think of new ways of doing things faster, cheaper, and more reliably. Massive investment by Japanese competitors in the late 1970s led to falling prices in computer memory modules.Faced with possible bankruptcy, CEO Moore, with Grove as his second in command (Noyce had retired from active management), made the strategic decision in 1985 to abandon the computer memory business to focus on microprocessors. Projected growth in microprocessors was based on Moore’s prediction that the number of transistors on a chip would double every 24 months. In what was soon called â€Å"Moore’s Law,† Gordon Moore argued that microprocessor technology would improve exponentially, regardless of the state of the economy, the industry, or any one company.Thus, a company had to be at the cusp of innovation or risk falling behind. According to Moore, â€Å"If you lag behi nd your competition by a generation, you don’t just fall behind in chip performance, you get undercut in cost. † ______________________________________________________________________________ This case was prepared by Professor J. David Hunger, Iowa State University and St. John’s University. Copyright  © 2006 by J. David Hunger. The copyright holder is solely responsible for case content.Reprint permission is solely granted to the publisher, Prentice-Hall, for the books Strategic Management and Business Policy–11th Edition (and the International version of this book) and Cases in Strategic Management and Business Policy–11th Edition, by the copyright holder, J. David Hunger. Any other publication of the case (translation, any form of electronics or other media) or sale (any form of partnership) to another publisher will be in violation of copyright law, unless J. David Hunger has granted an additional written permission.Sources available upon req uest. Reprinted by permission. To raise money, Intel’s management agreed to sell 12% of the company’s stock to IBM for $250 million, a stake it later repurchased. Moore’s Law soon became part of the corporate culture as a fundamental expectation of all employees. Andy Grove replaced Gordon Moore as Intel’s CEO in 1987. Moore continued to serve on Intel’s board of directors until 2001. During Grove’s tenure as CEO from 1987 to 1998, Intel’s stock price rose 31. 6% annually and revenues grew from $1. 9 billion to $25. 1 billion.With 55% of its sales coming from outside the United States, Intel was transformed into a global corporation. The company became central to the growth of personal computers, cell phones, genomic research, and computer-aided design. Strategic Decisions Lead to Market Dominance IN ORDER TO SUCCEED IN THIS HIGH-TECH BUSINESS, MANAGEMENT WAS FORCED TO MAKE A NUMBER OF RISKY STRATEGIC DECISIONS. FOR EXAMPLE, INTELâ₠¬â„¢S BOARD OF DIRECTORS FOUND IT DIFFICULT TO VOTE FOR A PROPOSAL IN THE EARLY 1990S TO COMMIT $5 BILLION TO MAKING THE PENTIUM MICROPROCESSOR CHIP—FIVE TIMES THE AMOUNT NEEDED FOR ITS PREVIOUS CHIP.IN LOOKING BACK ON THAT BOARD MEETING, THEN-CEO ANDY GROVE REMARKED, â€Å"I REMEMBER PEOPLE’S EYES LOOKING AT THAT CHART AND GETTING BIG. I WASN’T EVEN SURE I BELIEVED THOSE NUMBERS AT THE TIME. † THE PROPOSAL COMMITTED THE COMPANY TO BUILDING NEW FACTORIES—SOMETHING INTEL HAD BEEN RELUCTANT TO DO. A WRONG DECISION WOULD MEAN THAT THE COMPANY WOULD END UP WITH A KILLING AMOUNT OF OVERCAPACITY. BASED ON GROVE’S PRESENTATION, THE BOARD DECIDED TO TAKE THE GAMBLE. INTEL’S RESULTING MANUFACTURING EXPANSION EVENTUALLY COST $10 BILLION, BUT RESULTED IN INTEL’S DOMINATION OF THE MICROPROCESSOR BUSINESS AND HUGE CASH PROFITS.In 1994, soon after the introduction of the Pentium microprocessor, users noticed a small defect in the chip and be gan demanding replacement chips. The company soon fixed the problem and quickly sent their computer-maker customers new Pentium chips to replace the defective ones. Even though Intel had no obligation to deal directly with end users, the people to whom the computer makers sold their PCs, Grove and the board decided to replace all defective Pentium chips wherever they might be. This was an expensive decision, but one for which the firm received high praise throughout the industry.Realizing that future development of microprocessors would involve RISC technology—a technology Intel did not then have—CEO Grove persuaded Hewlett-Packard’s CEO in 1994 to combine HP’s work in RISC technology with Intel’s ability in product development. This joint venture took on the multibillion-dollar expense of creating 64-bit chip architecture—thought to be crucial to Intel’s continued success. Along with Bill Gates at Microsoft and Steve Jobs at Apple, A ndy Grove had become a major figure in the computer industry at the dawn of the 21st century.Although Grove retired as CEO in 1998, he continued to serve until 2005 as Intel’s Chairman of the Board. Like Noyce and Moore before him, Grove took on the mantle of corporate guru. His 1996 book, Only the Paranoid Survive, in which Grove described how companies should deal with new competitors that emerge suddenly and change the fundamental shape of the industry, was widely read. Even with no official title, Grove continued to serve the company as its â€Å"senior adviser. † Intel After Andy Grove: A New Strategic Direction CRAIG BARRETT REPLACED ANDY GROVE AS INTEL’S CEO FROM 1998 TO 2005.HE WAS ABLE TO PERSUADE THE BOARD IN 2002 TO INVEST $28 BILLION IN THE LATEST MANUFACTURING PLANTS AND TECHNOLOGIES DURING THE LONGEST DOWNTURN IN THE CHIP INDUSTRY’S HISTORY. THE BOARD HAD BEEN WORRIED THAT NEW PLANTS COULD BURDEN THE INTEL WITH OVERCAPACITY IF DEMAND FAILED TO MATERIALIZE. BY 2005, FIVE FACTORIES WERE ABLE TO MAKE 21? 2 TIMES MORE CHIPS THAN THE OLDER-GENERATION FABRICATION PLANTS—1. 25 MILLION CHIPS DAILY. BECAUSE OF THE HUGE COST TO BUILD THIS TYPE OF PLANT, RIVALS TI, AMD, AND IBM EACH HAD ONLY ONE PLANT OF THIS ADVANCED TYPE IN 2006.TI CONCEDED THAT ITS CAPACITY TO PRODUCE THE LATEST-TECHNOLOGY CHIPS WAS LIMITED TO ONLY 250,000 PER DAY. During Barrett’s tenure, the company also invested billions of dollars in businesses outside the computer market that largely failed. In 2001, the firm exited from making cameras and other consumer electronics gear after key customers Dell and Hewlett-Packard (HP) complained that Intel was competing against them. In 2002, Intel took a $100 million charge against earnings when it cancelled its entry into Web hosting.In 2004, Intel attempted to go after Texas Instruments with its version of digital signal processors, a key ingredient in cell phones. Unfortunately, cell-phone manufacturer s ignored Intel’s product in favor of those by TI. Industry analysts concluded that Intel had a steep learning curve outside of personal computers. Even with this checkered history outside the PC business, in 2004 CEO Barrett launched an ambitious strategic move. Instead of â€Å"Intel Inside,† the plan was to be â€Å"Intel Everywhere. Under the new strategic plan, Intel would offer chips that would be used in all sorts of applications, including PCs, cell phones, flat-panel TVs, portable video players, wireless home networking, and medical diagnostic equipment. The company targeted 10 new product areas for its chips, primarily in the consumer electronics and communications markets. This plan was based on the movement in multiple industries from an analog to a digital format. According to Barrett, â€Å"Communication is going digital. Entertainment is going digital. We are able to bring our expertise into different areas where we really had no unique capability befo re. Supporting this announcement, Intel introduced a chip based on a new technology called WiMax that could be used to deliver high-speed wireless Internet access throughout a small city for about $100,000, one-tenth the cost of fiber-optic lines. Competition Heats Up MEANWHILE, INTEL’S PC CHIP BUSINESS WAS RUNNING INTO SOME DIFFICULTY. WHEN, IN 2004, INTEL AND HEWLETT-PACKARD RELEASED THE ITANIUM SERVER CHIP THEY HAD JOINTLY DEVELOPED THREE YEARS EARLIER, CRITICS CALLED IT â€Å"THE ITANIC. † DELIVERED TWO YEARS LATE AT A COST OF $2 BILLION, THE 64-BIT CHIP PERFORMED MORE SLOWLY THAN INTEL’S OWN 32-BIT CHIP AND SEEMED TO HAVE NO FUTURE.IN FEBRUARY 2004, CEO BARRETT ANNOUNCED THAT THE COMPANY WOULD RECONFIGURE ITS 32-BIT XEON CHIP FOR SERVERS AND ITS PENTIUM 4 FOR DESKTOPS SO THAT THEY COULD HANDLE 64-BIT APPLICATIONS. UNFORTUNATELY, ADVANCED MICRO DEVICES (AMD) HAD ALREADY BEGUN SELLING ITS OPTERON SERVER CHIP IN APRIL 2003. THE OPTERON HAD THE CAPABILITY OF RU NNING BOTH 32-BIT AND 64-BIT APPLICATIONS. SURPRISINGLY, INTEL’S JOINT VENTURE PARTNER HP DECIDED TO SELL SERVERS WITH AMD’S OPTERON CHIP ALONG WITH INTEL’S PRODUCTS. BY DECEMBER 2003, AMD HAD OBTAINED 3. 9% OF THE MAINSTREAM SERVER MARKET AND WAS TAKING AIM AT THE PC MARKET AS WELL.Since 2003, AMD’s chips had been faster, used less power, generated less heat, and cost less than did Intel’s. As a result, Intel’s share of the market in servers fell from almost 100% in 2001 to less than 85% in 2006. Its market share in laptop PCs declined from 88% in 2001 to 86% in 2006. Its share in desktops also dropped from 80% in 2000 to 74% in 2006. Dell, the biggest PC maker in terms of sales, decided in May 2006 to abandon its policy of only using Intel chips in its PCs by offering AMD chips in its computer servers. This was a serious blow to Intel’s continued dominance of the market.AMD was able to make a significant dent in Intel’s marke t share by focusing its limited resources on microprocessors for PCs and servers and letting others supply the remaining chips. When Intel ran into a parts shortage for its desktop PCs in December 2005, AMD quickly dispatched its sales people to fill the void. AMD-based desktop PCs began to dominate the shelves at Best Buy, Circuit City, and other stores. By mid-2006, AMD held a 26% share of the U. S. server chip market and a 48% share of the multi-core processors, which put at least two chips on a single piece of silicon.As a result, AMD’s gross margin of 58. 6% exceeded Intel’s of 55. 1% during the first quarter of 2006. In response, Intel began offering the first in a family of revamped chips called Core 2. These chips used less energy while offering better performance. Intrigued by AMD’s success, industry analysts wondered if AMD would be able to continue offering innovative products without succumbing to the supply problems that had dogged it in the past. R einventing the Company IN MAY 2005, CRAIG BARRETT TRANSFERRED THE CEO POSITION TO PAUL OTELLINI AND BECAME CHAIRMAN OF THE BOARD.PAST-PRESIDENT OF INTEL UNDER BARRETT, OTELLINI CONTINUED BARRETT’S STRATEGIC DECISION TO PUSH THE COMPANY INTO MULTIPLE FIELDS WITH NEW CHIP â€Å"PLATFORMS. † PC GROWTH WAS SLOWING. CELLULAR AND HANDHELD DEVICES WERE NOW COMPETING FOR THE PRIMARY SPOT IN PEOPLE’S LIVES. OTELLINI AGREED THAT HE MUST REINVENT INTEL OR FACE A FUTURE OF EVENTUAL DECLINE. THE PC BUSINESS APPEARED TO HAVE REACHED MATURITY. REVENUE GROWTH HAD AVERAGED 13% FROM 2002 TO 2005, BUT ANALYSTS WERE ESTIMATING THAT THE COMPANY’S SALES WOULD ONLY GROW 7% IN 2006 TO $42. BILLION. PROFITS, WHICH HAD BEEN INCREASING ON AVERAGE 40% ANNUALLY FROM 2002 TO 2005, WERE EXPECTED TO RISE ONLY 5% IN 2006 TO $9. 5 MILLION. Ortellini proposed that Intel should not just make PC microprocessors, but should also create many types of chips, as well as software, and then combin e them into what he called â€Å"platforms. † Since taking over as CEO, Ortellini had reorganized the company, created business units for each product area, and scattered the processor experts among the units. He added 20,000 people in 2005. Note: Intel’s annual and quarterly reports and SEC filings are available via the company’s web site at www. intel. com. ) Paul Ortellini was the first non-engineer to serve as Intel’s CEO. He put particular emphasis on marketing because he thought that the only way Intel could succeed in new markets was by communicating more clearly what technology could do for customers. This went contrary to the corporate culture in which engineers had been the key players who made ever-faster chips and then let marketers try to sell them.Ortellini created development teams with people having a cross-section of skills. Chip engineers, software developers, marketers, and market specialists now worked together to develop breakthrough innovations. Many engineers were frustrated with the changes and their loss in status. Some of the design specialists who had been working on the Pentium 4 before it was cancelled left Intel for jobs at TI or AMD. Ortellini’s ultimate goal was to provide the manufacturers of everything from laptops and entertainment PCs to cell phones and hospital gear with complete packages of chips and software.The old logo of â€Å"Intel Inside† was to disappear, replaced by an updated Intel logo with a swirl to signify movement and a tagline of â€Å"Leap Ahead. † Meanwhile, the Pentium brand was to be slowly phased out and replaced by Viiv, Centrino, and Core. Intel was on a new path. It was leaving the Grove era behind and moving into uncharted territory. This was not the first time that the company had bet everything on a new strategy. Would Intel succeed with its new strategic direction?

The Indus Valley Civilization History Essay

The Indus Valley civilisation is besides known as the Harappan Civilization after the small town named Harappa, in what is now Pakistan, where the civilisation was foremost discovered. It is besides known as the Indus Civilization because two of its best-known metropoliss, Harappa and Mohenjo-daro, are situated along the Bankss of the Indus River. This name is inaccurate. Most of the civilisation ‘s colonies were situated along the every bit monolithic Ghaggar-Hakra river system, which is now mostly nonextant. The Indus Valley civilisation extended over a big part of contemporary Pakistan and western India. It flourished between 2600 and 1900 BC. Forgotten to history prior to its rediscovery in the 1920s, the Indus civilisation — as it is more normally ( if inaccurately ) called — ranks with its coevalss, Mesopotamia and ancient Egypt, as one of the three earliest of all human civilisations, as defined by the outgrowth of metropoliss and composing. The Indus civilisation was non the earliest human civilisation ; Mesopotamia and ancient Egypt developed metropoliss somewhat before the Indus civilisation did. Nevertheless, the Indus civilisation was by far the most geographically extended of the three earliest civilisations. Over 1000 colonies have been found, the bulk along the way of the nonextant Ghaggar-Hakra river, which one time flowed — like the Indus — through what is now known as the Indus Valley. ( It is due to the Ghaggar-Hakra ‘s prominence that some bookmans, with justification, prefer to talk of the Indus Valley civilisation instead than the Indus civilisation ; for the interest of brevity, this article will utilize the older terminology. ) Other Indus civilisation colonies were situated along the Indus and its feeders or spread every bit widely as Mumbai ( Bombay ) to the South, Delhi to the E, the Persian boundary line to the West and the Himalayas to the north. Among the colonies are legion metropoliss, including Dholavira [ ? ] , Ganeriwala [ ? ] , Harappa, Lothal, Mohenjo-daro and Rakhigarhi [ ? ] . At its extremum, its population may hold exceeded five million people. In changeless, close communicating were towns and metropoliss separated by distances of 1000 kilometer. For all its accomplishments, the Indus civilisation is ill understood. Its really being was forgotten until the twentieth century. Its authorship system remains undeciphered. Among the Indus civilisation ‘s enigmas are cardinal inquiries, including its agencies of subsistence and the causes of its sudden, dramatic disappearing, get downing around 1900 BC. We do non cognize what linguistic communication Indus civilisation spoke. We do non cognize what they called themselves. All of these facts stand in stark contrast to what is known about its coevalss, Mesopotamia and ancient Egypt.Table of contents1 Predecessors 2 Emergence of Civilization 3 Cities 4 Economy 5 Agribusiness 6 Writing 7 Decline and Collapse 8 Bequest 9 External MentionsPredecessorsThe Indus civilisation was predated by the first agriculture civilizations in south Asia, which emerged in the hills Baluchistan, to the West of the Indus Valley. The best-known site of this civilization is Mehrgarh, established around 6500 BC [ ? ] . These early husbandmans domesticated wheat and a assortment of animate beings, including cowss. Pottery was in usage by around 5500 BC [ ? ] . The Indus civilization grew out of this civilization ‘s technological base, every bit good as its geographic enlargement into the alluvial fields of what are now the states of Sindh and Punjab in modern-day Pakistan. By 4000 BC, a typical, regional civilization, called pre-Harappan, had emerged in this country. ( It is called pre-Harappan because remains of this widespread civilization are found in the early strata of Indus civilisation metropoliss. ) Trade webs linked this civilization with related regional civilizations and distant beginnings of natural stuffs, including lapis lazuli and other stuffs for bead-making. Villagers had, by this clip, domesticated legion harvests, including peas, benne seed, day of the months, and cotton, every bit good as a broad scope of domestic animate beings, including the H2O American bison, an animate being that remains indispensable to intensive agricultural production throughout Asia today.Emergence of CivilizationBy 2600 BC, some pre-Harappan colonies grew into metropoliss incorporating 1000s of people who were non chiefly engaged in agribusiness. Subsequently, a incorporate civilization emerged throughout the country, conveying into conformance colonies th at were separated by every bit much as 1,000 kilometer. and muffling regional differences. So sudden was this civilization ‘s outgrowth that early bookmans thought that it must hold resulted from external conquering or migration. Yet archeologists have demonstrated that this civilization did, in fact, arise from its pre-Harappan predecessor. The civilization ‘s sudden visual aspect appears to hold been the consequence of planned, deliberate attempt. For illustration, some colonies appear to hold been intentionally rearranged to conform to a witting, well-developed program. For this ground, the Indus civilisation is recognized to be the first to develop urban planning.CitiesThe Indus civilisation ‘s preference for urban planning is apparent in the larger colonies and metropoliss. Typically, the metropolis is divided into two subdivisions. The first country includes a raised, earthen platform ( dubbed the â€Å" Citadel † by early archeologists ) . The 2nd cou ntry ( called the â€Å" lower metropolis † ) contains tightly packed places and stores, every bit good as chiseled streets that were laid out to a precise program. A system of unvarying weights and steps was in usage, and streets and back streets are of stiffly unvarying breadth in virtually all Harappan sites. The chief edifice stuff was brick, both fired and sun-baked, of a strictly standardised size. The largest metropoliss every bit many as 30,000 people. As seen in Harappa and Mohenjo-daro, the best-known ( and perchance the largest ) metropoliss, this urban program included the universe ‘s first urban sanitation systems. Within the metropolis, single places or groups of places obtained H2O from Wellss. From a room that appears to hold been set aside for bathing, waste H2O was directed to covered drains, which lined the major streets. Although the well-engineered system drained waste H2O from the metropolis, it seems clear that the streets were far from fragrant. Houses opened merely to inner courtyards and smaller lanes. The intent of the â€Å" Citadel † remains a affair of argument. In crisp contrast to this civilisation ‘s coevalss, Mesopotamia and ancient Egypt, no big, monumental constructions were built. There is no conclusive grounds of castles or temples — or, so, of male monarchs, ground forcess, or priests. Some constructions are thought to hold been garners. Found at one metropolis is an tremendous, well-built bath, which may hold been a public bath. Although the â€Å" Citadels † are walled, it is far from clear that these constructions were defensive. They may hold been built to deviate inundation Waterss. Most metropolis inhabitants appear to hold been bargainers or craftsmans, who lived with others prosecuting the same business in chiseled vicinities. Materials from distant parts were used in the metropoliss for building seals, beads and other objects. Among the artefacts made were beautiful beads made of glassy rock ( called faience [ ? ] . The seals have images of animate beings, Gods etc. , and letterings. Some of the seals were used to stomp clay on trade goods, but they likely had other utilizations. Although some houses were larger than others, Indus civilisation metropoliss were singular for their evident equalitarianism. For illustration, all houses had entree to H2O and drainage installations. One gets the feeling of a huge, middle-class society.EconomyThe Indus civilisation ‘s economic system appears to hold depended significantly on trade, which was facilitated by major progresss in conveyance engineering. These progresss included bullock-driven carts that are indist inguishable to those seen throughout South Asia today, every bit good as boats. Most of these boats were likely little, flat-bottomed trade, possibly driven by canvas, similar to those one can see on the Indus River today ; nevertheless, there is secondary grounds of sea-going trade: late, archeologists have discovered a monolithic, dredged canal and docking installation at a coastal metropolis. Judging from the dispersion of Indus civilisation artefacts, the trade webs economically integrated a immense country, including parts of Afghanistan, the coastal parts of Persia, northern and cardinal India, and Mesopotamia. A Sumerian lettering appears to utilize the name Meluhha to mention to the Indus civilisation. If so, it is the lone grounds we possess that might propose what Indus civilisation people called themselves.AgribusinessIndus civilisation agribusiness must hold been extremely productive ; after all, it was capable of bring forthing excesss sufficient to back up 10s of 1000s of urban occupants who were non chiefly engaged in agribusiness. It relied on the considerable technological accomplishments of the pre-Harappan civilization, including the Big Dipper. Still, really small is known about the husbandmans who supported the metropoliss or their agricultural methods. Some of them doubtless made usage of the fertile alluvial dirt [ ? ] left by rivers after the inundati on season, but this simple method of agribusiness is non thought to be productive plenty to back up metropoliss. There is no grounds of irrigation, but such grounds could hold been obliterated by repeated, ruinous inundations. The Indus civilisation appears to disconfirm the Oriental Despotism [ ? ] hypothesis, which is concerned with the beginning of urban civilisation and the province. Harmonizing to this hypothesis, metropoliss could non hold arisen without irrigation systems capable of bring forthing monolithic agricultural excesss [ ? ] . To construct these systems, a despotic, centralised province emerged that was capable of stamp downing the societal position of 1000s of people and tackling their labour as slaves. It is really hard to square this hypothesis with what is known about the Indus civilisation. There is no grounds of irrigation — and what is more, there is no grounds of male monarchs, slaves, or forced mobilisation of labour. It is frequently assumed that intensive agricultural production requires dikes and canals. This premise is easy refuted. Throughout Asia, rice husbandmans produce important agricultural excesss from terraced, hillside rice Paddies [ ? ] , which result non from bondage but instead the accrued labour of many coevalss of people. Alternatively of edifice canals, Indus civilisation people may hold built H2O recreation strategies, which — like patio agribusiness [ ? ] — can be elaborated by coevalss of small-scale labour investings. In add-on, it is known that Indus civilisation people practiced rainfall harvest home [ ? ] , a powerful engineering that was brought to fruition by classical Indian civilisation but about forgotten in the twentieth century. It should be remembered that Indus civilisation people, like all peoples in South Asia, built their lives around the monsoon, a conditions form in which the majority of a twelvemonth ‘s rainfall occurs in a four-month pe riod. At a late discovered Indus civilisation metropolis in western India, archaeologists discovered a series of monolithic reservoirs, hewn from solid stone and designed to roll up rainfall, that would hold been capable of run intoing the metropolis ‘s demands during the dry season. The nature of the Indus civilisation ‘s agricultural system is still mostly a affair of speculation. But the affair is of import. It is possible that this civilisation teaches an of import lesson. By agencies of corporate societal action and harmonious integrating with the natural environment, human existences may hold one time created considerable economic prosperity without societal inequality or political subjugation. If this is so the Indus civilisation ‘s accomplishment, it is among the most baronial in all human history.WritingThe Indus civilisation remains cryptic in another manner: Despite legion efforts, bookmans have non been able to decode the Indus book. One job is the deficiency of grounds. Most of the known letterings have been found on seals or ceramic pots, and are no more than 4 or 5 characters in length ; the longest is 26 characters. There is no grounds of a organic structure of literature. A complicating factor: No 1 knows which linguistic communicatio n Indus civilisation people spoke ; likely campaigners are the Dravidian linguistic communication household, the Munda, the Indo-Aryan, and Sumerian. Were it known which linguistic communication was spoken by Indus civilisation people, bookmans might derive hints that could assist them decode the book. But no 1 knows. Because the letterings are so short, some bookmans wonder whether the Indus book fell abruptly of a true authorship system ; it has been suggested that the system amounted to little more than a agency of entering individuality in economic minutess. Still, it is possible that longer texts were written in perishable media. Morever, there is one, little piece of grounds proposing that the book embodies a well-known, widespread, and complex communicating system. At a late discovered Indus civilisation metropolis in Western India, grounds has been found that appears to be the leftovers of a big mark that was mounted above the gate to the metropolis. Possibly it was designed to inform travellers ( who would hold been legion ) of the metropolis ‘s name, correspondent to the welcome marks seen today along main roads taking to major metropoliss.Decline and CollapseFor 700 old ages, the Indus civilisation provided its peoples with prosperity and copiousness and its craftsmans produced go ods of exceling beauty and excellence. But about every bit all of a sudden as the civilisation emerged, it declined and disappeared. No 1 knows why. Around 1900 BC, marks began to emerge of mounting jobs. Peoples started to go forth the metropoliss. Those who remained were ill nourished. By around 1800 BC, most of the metropoliss were abandoned. In the centuries to come — and once more, in crisp contrast to its coevalss, Mesopotamia and ancient Egypt — remembrance of the Indus civilisation and its accomplishments seemed to vanish from the record of human experience. Unlike the antediluvian Egyptians and Mesopotamians, Indus civilisation people built no immense, stone memorials to certify to their being. One could reason that they could non make so because rock was difficult to come by in the Indus Valley alluvial sediment. One could besides reason that the construct of an tremendous, intimidating memorial was foreign to their position of the universe. To be certain, Indus civilisation people did non vanish. In the wake of the Indus civilisation ‘s prostration, regional civilizations emerged, all of which show the tarriance influence — to changing grades — of the Indus civilisation. In the once great metropolis of Harappa, entombments have been found that correspond to a regional civilization called the Cemetery H civilization. Some former Indus civilisation people appear to hold migrated to the E, toward the Gangetic Plain [ ? ] . What disappeared was non the people, but the civilisation: the metropoliss, the authorship system, the trade webs, and — finally — the political orientation that so evidently provided the rational foundation for this civilisation ‘s integrating. In the past, many bookmans argued that the prostration was so sudden that it must hold been caused by foreign conquering. In the 19th century, some bookmans argued that â€Å" superior † Aryan encroachers, with their Equus caballuss and chariots, conquered the â€Å" crude, † â€Å" dark, † and â€Å" weak † peoples they encountered in ancient South Asia. Subsequently, these â€Å" white † encroachers intermingled with the autochthonal â€Å" dark † population, and grew â€Å" weak † — and hence ripe for repeated conquering. It was portion of a larger, fabulous narration that was used to legalize the English colonisation of the â€Å" weak † and â€Å" dark † peoples of India. These thoughts were developed before the find of the Indus civilisation itself, when it was assumed that the pre-Aryan Indian populations lived crude lives. When the civilisation was discovered in the 1920s, these statements were adapted to s how the Indo-Aryans as energetic barbaric warriors who overthrew a inactive or peaceable urban civilization. In the words of the archaeologist Mortimer Wheeler, the Indo-Aryan war God Indra ‘stands accused ‘ of the devastation. Current thought does non give much acceptance to the position that the Indo-Aryans were responsible for the prostration of the Indus civilisation, or that ‘ † white † encroachers displaced or subordinated â€Å" dark † indigens. Centuries would go through before Cardinal Asiatic Indo-Aryans appeared in South Asia. Even so, there is no grounds — an vague Vedic mention notwithstanding — that these peoples conquered a civilisation. The facts are these: by the clip the Central Asiatic peoples arrived, the Indus civilisation had collapsed. What caused the prostration? It seems undeniable that a major factor was climatic alteration. In 2600 BC, the Indus Valley was verdant, forested, and pullulating with wildlife. It was wetter, excessively. Floods were a job and appear, on more than one juncture, to hold overwhelmed certain colonies. A point in fact: Indus civilisation people supplemented their diet with hunting, a fact that is all but impossible when 1 considers today ‘s dessicated, denuded environment. By 1800 BC, the clime is known to hold changed. It became significantly cooler and drier. But this fact entirely may non hold been sufficient to convey down the Indus civilisation. The important factor may hold been the disappearing of significant parts of the Ghaggar-Hakra river system. A tectonic event may hold diverted the system ‘s beginnings toward the Ganges Plain, though there is some uncertainness about the day of the month of this event. Such a statement may look doubtful if one does non recognize that the passage between the Indus and Gangetic plains sums to a affair of inches, and is all but unperceivable. The part in which the river ‘s Waterss once arose is known to be geologically active, and there is grounds of major tectonic events at the clip the Indus civilisation collapsed. The river ‘s very being was unknown until the late twentieth century, when geologists used satellite photographs to follow its former class through the Indus Valley. If the Ghaggar-Hakra river system dried up when the Indus civilisation was at its tallness, the effects would hold been lay waste toing. Refugees would hold flooded the other metropoliss. The â€Å" critical mass † needed for economic integrating would hold collapsed. The most likely account is that the causes were multiple — and, in their collection, ruinous. In the worsening old ages, Indus civilisation people tried to hang on to their old manner of life, but in the terminal, they gave up. By 1600 BC, the metropoliss were deserted. In the nineteenth century, British applied scientists discovered that the abundant bricks found in the ruins — in which they expressed no apparent wonder — provided first-class natural stuffs for railroad building. They proceeded to destruct much of the available archeological grounds.BequestThe relationship between the Indus civilisation and the early Sanskrit linguistic communication civilization that produced the Vedic texts of Hinduism is ill-defined. It is perplexing that the most ancient Vedic texts — unwritten traditions that were non written down until long after Central Asians had settled in the Gangetic Plain and intermingled with its autochthonal occupants — speak of a bea utiful river, the Sarasvati river. They recall a thriving, Utopian life style that emerged along its Bankss. The texts besides seem to depict the sad narrative of the river ‘s disappearing. Still, all the grounds suggests that the supposed writers of the earliest Vedas — â€Å" Indo-european † migrators from Central Asia — did non look until many centuries after the Indus civilisation ‘s prostration. Are the ancient Vedic mentions to the Sarasviti River strictly fabulous? Did they refer to some other river? Did they refer to the Ghaggar-Hakra river? We are in the kingdom of speculation. To perplex affairs, this topic has been drawn into the struggle that divides India and Pakistan. Still, it is possible Vedic civilisation, originating centuries after the Indus civilisation ‘s ruin, evolved in a duologue between Central Asian immigrants and autochthonal, small town peoples, who may hold recalled — possibly mythologically — the Indus civilisation ‘s magnificence and its prostration. This reading squares with some of the grounds. The â€Å" Aryan † migrators who arrived in India centuries after the Indus civilisation ‘s prostration were related to other peoples who migrated to the Middle East and Europe during the same period ; all these peoples brought with them a typical faith focused on the worship of a Sun God. In India, these beliefs shortly gave manner to a well more advanced and sophisticated spiritual tradition, Hinduism, which looks to the most ancient Vedas as a beginning of legitimacy but departs from them philosophically in important ways. It is possible ( but however a affair of speculation ) that the Indus civilisation ‘s bequest contributed to Hinduism ‘s development. As several archeologists have noted, there is something indescribably â€Å" Indian † about the Indus vale civilisation. Judging from the abundant statuettes picturing female birthrate that they left buttocks, Indus civilisation people — like mod ern Hindus — may hold held a particular topographic point in their worship for a female parent goddess and the life-affirming rules she represents ( see Shakti and Kali ) . Their seals depict animate beings in a manner that seems to propose fear, possibly boding Hindu strong beliefs sing the sacredness of cowss. Like Hindus today, Indus civilisation people seemed to hold placed a high value on bathing, personal cleanliness, and shacking with one ‘s extended household. Possibly the most of import bequest of the Indus civilisation, if such a bequest exists, was its passive resistance. In amazing and dramatic contrast to other ancient civilisations, the archeological record of the Indus civilisation provides small or no believable grounds of ground forcess, male monarchs, slaves, societal struggle, political subjugation, gross societal inequalities, prisons, and the other afflictions that we associate with civilisation. Make the Indus civilisation contribute in some manner to the construct of ahimsa ( passive resistance ) , one of the most of import of all Hindu beliefs? Possibly we will ne'er cognize. But we should retrieve the words of Mahatma Gandhi: â€Å" I have nil new to learn the universe. Truth and non-violence are every bit old as the hills. †External Mentionshypertext transfer protocol: //www.harappa.com/ has descriptions and exposure of archeological diggings. hypertext transfer protocol: //www.safarmer.com/frontline/ shows how the Indus Valley Civilization has become combative in contemporary Indian political relations, giving a sum-up of present cognition. All Wikipedia text is available under the footings of the GNU Free Documentation LicenseAA Search EncyclopediaSearch over one million articles, happen something about about anything!ATop of Form Bottom of FormAA AA Featured Article1892 †¦ cosmonautics, and projectile applied scientist ( + 1929 ) . Ernest Brastins [ ? ] born in Latvia, spiritual leader ( Dievturiba ) Deaths January 31 – Charles Spurgeon February 11 – †¦